Strategic Communication
I excel in developing and executing comprehensive communication strategies that strengthen brand identity, engage key stakeholders, and drive organizational goals. Whether leading rebranding initiatives, crafting high-impact messaging, or optimizing multi-channel campaigns, I ensure clarity, consistency, and effectiveness in every communication effort.
See below for my work I do in strategic communication ↴
Celebrating 125 Years
with Anti-Cruelty
Anti-Cruelty marked a historic milestone by celebrating 125 years of compassion and advocacy with a bold new look and a fresh, modernized name. Our anniversary campaign generated citywide buzz, unveiling a redesigned logo, refining internal and external messaging, and launching a multi-channel media strategy.
Our celebration reached new heights when the Chicago City Council honored the organization with an official proclamation and an honorary street name. The story caught plenty of local attention, landing in NBC5 Chicago, Chicago Symphony Orchestra, Crain's Chicago Business and more—cementing Anti-Cruelty’s legacy as a pillar of animal welfare in the city.
01 — Project
Our aim was to improve brand awareness and provide a refresh to a 125-year-old institution's image and public perception.
02 — Process
My responsibilities included drafting a social media and traditional media plan, working with reporters, influencers, journalists, and more on securing coverage.
03 — Results
We achieved a significant 233% increase in social media and traditional media coverage on March 7, 2024, the 125th anniversary of the organization's founding.
Chicago Alderman Brendan Reilly announces the honorary street name dedication honoring Anti-Cruelty's founder, Rose Fay Thomas.
Honorary Rose Fay Thomas Way is unveiled to the public on March 7, 2024.