Social Media

I specialize in developing dynamic social media strategies that engage audiences, strengthen brand presence, and drive meaningful interactions.

With experience collaborating closely for charities, corporations, startups, influencers, and more, I ensure social media efforts align with broader business goals, maintaining a consistent and authentic brand voice across all channels.

Scroll down to see the work I do on social media ↴

Heart + Humor =
A More Authentic Brand

I believe that great social media thrives on authenticity, connection, and a touch of personality. By combining heart—genuine storytelling that resonates emotionally—with humor,

I create content that feels relatable, engaging, and memorable. This balance not only strengthens brand identity but also fosters deeper audience relationships, turning followers into loyal advocates.

Vincent Needs a Forever Home

Our team captured the hearts of animal lovers everywhere in this simple video of poor Vincent, a senior chihuahua in need of a home... and teeth.

Video views

590,910

Engagement

50,312

Engagement rate

25.3%

Brand mentions

+52%

Followers

+741

Summerfest Goes Green

As part of my work with Summerfest, I led the "Summerfest Goes Green" initiative—a brand awareness and social media campaign designed to highlight the festival’s commitment to sustainability.

This project focused on enhancing Summerfest’s environmental responsibility by implementing greener practices, such as improved recycling efforts, reducing single-use plastics, and partnering with eco-conscious organizations.

So, what were the results?

38%

increase in participation of
single-use recycling during the event

40%

increase in audience awareness of Summerfest's environmental efforts

100,000+

impressions of branded hashtag "#GreenSundays" & "#SummerfestGoesGreen"

Data Iku — Community Management

I drove Dataiku’s brand awareness through content creation and social media management.

I saw a 30% increase in follower engagement
in just six months.

Columbia Fireflies —
Mood Hat Campaign

As part of my freelance work with the minor league baseball team Columbia Fireflies, I led the Mood Hat Campaign—a social media marketing initiative designed to boost fan engagement and drive merchandise sales for the Columbia Fireflies.

This campaign leveraged interactive content and influencer partnerships to showcase the Mood Hat, featured in four unique colors and designs.

By blending creativity with strategic digital engagement, the Mood Hat Campaign successfully transformed a simple piece of team merch into a must-have game-day staple.

This led to what?

15% increase

in brand mentions
across social media

11% increase

in engagement
across social media

12,051 clicks

for a 19.8% conversion rate
in online store sales