Media Relations
I specialize in crafting compelling narratives that capture media attention and elevate brand visibility. From persuasive pitches and press releases to media advisories and strategic proposals, I develop impactful messaging that resonates with target audiences.
With experience collaborating closely with senior leadership, I ensure communication strategies align with business objectives, maintaining clarity and consistency across all internal and external channels.
See below for a success story of the work I do in media relations ↴
The Ballad of Elvis
Elvis was the only dog that didn't find a home during Anti-Cruelty's signature adoption event, Fall in Love. His heartbreaking story ended up in The Washington Post, NPR, People Magazine, and many more news outlets across the nation.
Thankfully, this story had a happy ending when his future adopters saw the pup on the news and knew it was fate. One of his adopters was even a former Elvis impersonator!
Finally, Elvis had left the building.
01 — Project
Our aim was to increase earned media coverage of an adoption event by pitching local network affiliates.
02 — Process
We identified a compelling animal story as a hook that would resonate with the public, as well as journalists with experience covering animals in features.
03 — Results
We achieved national attention with the story, including a 1,029% increase in media coverage over a two-week period.
+1,029%
increase in media coverage over a 2-week period
$4,386,500.74
in earned media
541
stories from news outlets
3
cups of coffee consumed daily on average
Kindness Delivered:
An Amazon Partnership
At Anti-Cruelty, I played a key role in securing a valuable partnership with Amazon for an adoption campaign rollout. In addition to brainstorming the campaign’s name, "Kindness Delivered," I helped secured a feature on WGN’s morning broadcast, assisting in media outreach and coordination to spotlight our work and amplify our mission.
This successful partnership bolstered Anti-Cruelty’s presence in Chicago and beyond by aligning with a globally recognized brand. By cultivating strategic relationships, crafting compelling branding, and executing impactful media campaigns, I helped elevate our organization’s credibility and reach, demonstrating the power of media-driven storytelling in furthering our mission.
