Copywriting

I craft compelling, audience-focused content that informs, inspires, and drives engagement across multiple platforms. From producing biannual magazines to shaping press materials, internal communications, and social media messaging, I ensure every piece aligns with brand voice and strategic objectives.

With experience developing talking points, press releases, and digital content, I translate complex ideas into clear, impactful narratives that resonate with diverse audiences and reinforce organizational goals.

See below for the work I do in copywriting ↴

Anti-Cruelty's Seasonal Magazine

❝ LeeAnn's compassion knows no bounds, as she personally adopted a furry companion, Benji. Her selflessness and love for animals inspires us all, reminding us of the profound impact one can make on the lives of many.

❝ Poor Elvis was the only dog to not find a forever home. Now, the King of Rock 'n' Roll Over spends his days with his dads as the perfect fit for their family.

❝ BARK was an incredible success with 844 attendees and over 350 dogs! ABC7 Chicago's Roz Varon and Hosea Sanders made the event even more special, kicking off a day of zoomies by the lake!

My team produced a biannual magazine, spring and fall editions, highlighting the years' successes, as well as what's coming up.

I took lead on copywriting and research, consistently providing concise and on-brand messaging.

Anti-Cruelty's 2024 Spring Newsletter

❝ We welcomed Damien with love, but of course, change is hard. Damien lost everything he'd ever known. He'd been born with an eye defect that left him partially blind.

❝ Frankin's story is a testament to the power of love and resilience. It serves as a reminder of the importance of fostering, a chance for a better life to those who are most vulnerable.

❝ Every day is a new opportunity to grow. Sometimes we grow in ways we never could have imagined! Winnie and Ben Chen are no strangers to seeing miraculous transformations.